Digital variable data imaging can include variable charts, graphs, area maps, personal information, photos, logos and signatures. This use of personalization may help generate a response rate UP TO 5 TIMES GREATER THAN MORE TRADITIONAL DIRECT MAIL.

One of the fastest growing trends, Digital Variable Data Imaging (DVDI) is the ultimate one-to-one marketing tool. Utilizing messages in rich, sharp colors, CGG can produce the ultimate personalized marketing piece, whether it’s meant to bring in new customers or maintain current ones.

ALICE, MELISSA, MARY OR JOHN.
Statistics prove that when color variable data is used it generates five times the response rate of traditional mailings. CGG has invested in the latest digital imaging technology to create outstanding personalized messages in visually exciting formats and colors.

• Personalization data can be drawn from a variety of information sources such as databases, surveys, market research or personal ordering history.

• Personalization can even include tips and suggestions for similar products the recipient might wish to purchase.